Last Updated on May 4, 2023 by David

Market research is essential for businesses to stay ahead of the competition and make informed decisions. Fortunately, numerous market research tools are available to help businesses gather valuable insights into consumer behavior, market trends, and industry data.

Check Out Our Guide To Private Label Businesses

This article will highlight some of the best market research platforms that can help businesses gather and analyze data to make informed decisions and drive business growth.

1. Think With Google Market Research Tool

Think With Google is a comprehensive marketing platform that provides a range of tools and resources to help businesses make informed marketing decisions. One of the tools available on this platform is the market research tool.

The market research tool on Think With Google provides businesses with insights on consumer trends and behaviors to help them make data-driven marketing decisions. It offers a range of features that are designed to provide valuable insights into consumer behavior and market trends, including:

1. Consumer insights: The market research tool offers a deep dive into consumer insights that can help businesses understand their target audience better. It provides data on what consumers are searching for, what content they engage with, and what channels they use to consume information.
2. Industry trends: The tool offers valuable insights into industry trends and how they are shaping consumer behavior. It provides businesses with data on emerging trends, popular products, and consumer preferences in different industries.
3. Customization: The market research tool is customizable, allowing businesses to tailor the insights they receive to their specific needs. It enables users to filter data by industry, country, and device type to get the most relevant insights.

Think With Google’s market research tool is a comprehensive platform that offers businesses valuable insights into consumer behavior and market trends. Its top three unique features include consumer insights, industry trends, and customization.

Think with Google Pricing: Free

2. Census Bureau

The Census Bureau market research tool is an online platform that provides users with a variety of data and tools to assist them in conducting market research. It offers access to various types of data, such as demographic information, consumer behavior, and economic trends, that can help users understand their target audience, market demand, and industry trends.

The platform is designed to be user-friendly and offers a range of search and filtering options, allowing users to find the information they need easily. Additionally, the platform includes visualization tools that allow users to create custom charts and graphs based on their data, making it easy to identify patterns and trends.

Users can access the market research tool for free, and it is regularly updated with new data and features. Whether you’re a small business owner or a marketing professional, the Census Bureau’s market research tool can help you make informed decisions based on data-driven insights.

Census Bureau Pricing

3. Make My Persona

Make My Persona is a cutting-edge market research tool designed to help businesses create detailed and accurate buyer personas for their target audiences.

This market research tool empowers businesses to understand their customers better and make more informed marketing decisions by streamlining the process of gathering and analyzing data.

Make My Persona offers several unique features that set it apart from other tools in the industry:

• User-friendly Interface: Make My Persona boasts a sleek, intuitive interface that simplifies the process of creating buyer personas, making it accessible for users with varying levels of expertise in market research.
• Comprehensive Data Collection: This market research tool gathers data from various sources, including social media, surveys, and customer interviews, providing a holistic view of your target audience.
• Advanced Analytics: Make My Persona employs advanced analytics algorithms to identify patterns and trends in the collected data, which can help you understand the needs, preferences, and behaviors of your target customers.
• Customizable Templates: The tool offers a range of customizable templates, allowing users to tailor their personas to specific industries, niches, or marketing objectives.
• Collaboration Features: Make My Persona enables seamless collaboration among team members, allowing users to share and discuss their findings in real-time, improving the overall efficiency of the market research process.
• Integration with Marketing Platforms: This market research tool can be easily integrated with popular marketing platforms, such as HubSpot, Salesforce, and Marketo, allowing users to leverage their buyer personas for targeted marketing campaigns.

Make My Persona Pricing: Free

4. Tableau

Tableau Market Research Tool is a powerful and intuitive data visualization and analytics platform specifically designed to facilitate market research and insights. As a market research tool, it enables users to analyze complex data sets, create interactive dashboards, and share insights with stakeholders effortlessly. This tool is highly sought after by organizations and researchers looking to make informed decisions and derive valuable insights from their data.

The top 3 unique features of the Tableau Market Research Tool include:

• Interactive Visualizations and Dashboards: Tableau allows users to create highly customizable and interactive visualizations that enable a deeper understanding of data patterns and trends. These dynamic visualizations can be easily manipulated by users to explore different aspects of the data and quickly communicate insights to stakeholders.

• Drag-and-Drop Interface: The tool’s user-friendly interface allows for seamless data exploration and analysis without advanced coding skills. Users can drag and drop data fields, create calculated fields, and customize visualizations easily. This feature allows researchers of all skill levels to harness the full power of Tableau’s analytical capabilities.

• Real-Time Data Connectivity: Tableau market research tool support connections to various data sources, including real-time data feeds. This ensures that users can always access the most up-to-date information for their market research needs. By connecting directly to live data sources, Tableau allows users to perform on-the-fly analyses and make data-driven decisions in real time. This feature helps researchers stay ahead of market trends and make informed decisions quickly.

Pricing: Paid

5. Paperform

Paperform is a market research tool that allows users to create online surveys, quizzes, forms, and landing pages.

The marketing research tool provides a user-friendly interface and a drag-and-drop editor that makes it easy to customize and design forms without coding or technical skills. Paperform also offers various integrations with popular tools like Zapier, Salesforce, and Mailchimp.

Top 3 unique features of the Paperform online tools for market research tool are:

1. Conversational and Interactive Forms: Paperform provides a conversational user interface, which helps users engage with their audience by creating interactive forms that look and feel like a conversation. This feature helps to improve response rates and reduce the dropout rate for surveys.
2. Advanced Customization Options: Paperform allows users to customize their forms and surveys with advanced options like conditional logic, custom branding, and templates. The tool also supports multimedia content like images, videos, and GIFs, which can help to create engaging surveys and forms.
3. Analytics and Reporting: Paperform provides advanced analytics and reporting features that help users to analyze their survey data and gain insights into their audience. Users can view real-time analytics, export data to CSV, and integrate with other tools like Google Sheets and Excel for further analysis. This feature helps users make informed decisions based on the data collected from the surveys.

Pricing: Freemium

6. Statista

Statista is a market research tool that provides data and insights on a wide range of industries, markets, and consumer behavior.

Rated as one of the top market research tools, the platform aggregates information from various sources and makes it available to businesses, researchers, and individuals who need access to reliable market data.

Some of the key features of the Statista market research tool include the following:

1. Comprehensive data coverage: Statista provides access to a vast amount of data on industries, markets, and consumer behavior. This includes market size, market share, growth rates, consumer demographics, and more. The data is updated regularly, ensuring users can access the latest information.
2. Data visualization tools: Statista makes it easy to analyze and understand the data by providing various visualization tools. These include charts, graphs, and infographics that can be customized and downloaded in presentations or reports.
3. Customizable reports: With Statista, users can create custom reports focusing on specific industries, markets, or consumer segments. The reports can be tailored to include only the data relevant to the user’s needs and can be exported in various formats for easy sharing and collaboration.

Ideally, Statista is one of the excellent b2b market research tools that provide access to comprehensive data, visualization tools, and customizable reports. It is a valuable resource for businesses and researchers who must stay current on market trends and consumer behavior.

Pricing: Freemium

7. Claritas MyBestSegment

Claritas MyBestSegment is a market research tool that helps businesses understand their customers’ demographics, lifestyles, behaviors, and preferences. It uses sophisticated data analysis techniques to segment consumers into distinct groups and identify the most promising target markets.

The top 3 unique features of Claritas MyBestSegments are:

1. Extensive Segmentation: Claritas MyBestSegments offers more than 70 distinct segmentation systems, enabling businesses to identify the most relevant target audience for their product or service. The segmentation systems are based on different criteria, such as demographic information, lifestyle, buying behavior, and media consumption.
2. Actionable Insights: The tool provides actionable insights into the identified target audience, enabling businesses to make informed decisions about product development, advertising, and marketing. The insights include demographic profiles, psychographic profiles, media usage, and consumer behavior.
3. Customizable Reports: The tool generates customizable reports that can be tailored to suit the business’s specific needs. The reports can be generated in different formats, including PowerPoint, Excel, and PDF, and can be used to share insights with stakeholders across the organization.

Claritas MyBestSegments is one of the market research software tools that enable businesses to identify and target the most promising customer segments, providing insights that can inform product development, advertising, and marketing strategies.

Pricing: Freemium

8. SurveyMonkey

SurveyMonkey is an online survey platform that offers a comprehensive market research tool to help businesses and organizations collect and analyze data from their target audience. This tool is designed to help researchers and businesses understand their customers, and market trends and make data-driven decisions based on their findings.

Some of the unique features of SurveyMonkey’s market research tool include:

1. Customization: With SurveyMonkey, users can customize their surveys to match their brand, theme, and specific requirements. This includes adding images, logos, and changing the color scheme of the survey. Users can also add skip logic, randomize questions, and use multiple question types to create a survey that captures the data they need.
2. Data Analysis: SurveyMonkey’s market research tool has powerful data analysis features that allow users to filter, cross-tabulate, and visualize data in real-time. Users can also export data to popular analysis tools such as Excel, SPSS, and R, allowing for further analysis.
3. Panel Management: SurveyMonkey offers a global panel of respondents that businesses and researchers can tap into to gather feedback from their target audience. The panel is diverse and representative of different demographics, which allows businesses to get accurate insights into their customers and market trends.

SurveyMonkey’s market research tool is an excellent choice for businesses and researchers who want to gather data and insights from their target audience quickly and easily. With its customization options, data analysis features, and panel management capabilities, SurveyMonkey is a reliable tool that can help businesses make data-driven decisions.

9. Typeform

Typeform is a cloud-based survey and data collection tool that is designed to help businesses and individuals conduct market research. This market research tool enables users to create and design customizable surveys and questionnaires that can be easily distributed to a targeted audience to gather valuable insights and data.

Top 3 unique features of Typeform Market Research Tool:

1. Conversational interface: Typeform’s conversational interface allows for a more engaging and interactive experience for respondents, leading to higher response rates and more accurate data. The tool’s interface presents questions in a conversational way that feels more like a conversation than a survey, making it more appealing to respondents.
2. Advanced Question Types: Typeform offers many advanced questions beyond standard multiple-choice and open-ended questions. These advanced questions include interactive questions like image and video choices, sliders, and Likert scales. These options can help researchers gather more detailed and nuanced data than traditional survey questions.
3. Customizable Design: Typeform’s Market Research tool offers a high level of customization regarding survey design. Users can choose from various pre-designed templates or create custom themes. The tool allows for the addition of images, videos, and custom branding to create a survey that is both visually appealing and on-brand for the user’s business or organization.

10. Loop11

Loop11 is a market research tool that helps businesses conduct user testing and gather valuable insights about their products or services. It is an online platform that enables companies to create and run usability tests, surveys, and other research studies to improve the user experience and drive business growth.

Top 3 unique features of Loop11:

1. Automated usability testing: Loop11 offers automated usability testing that allows businesses to quickly and easily test their website’s or mobile app’s usability. This feature eliminates the need for manual testing, saving time and resources.
2. In-depth analytics: The tool provides in-depth analytics that enables businesses to analyze user behavior and identify areas of improvement. These analytics include heatmaps, clickstreams, and other visualizations to help businesses understand how users interact with their product.
3. Advanced targeting: Loop11 offers advanced targeting options that enable businesses to target specific user groups based on demographic or behavioral criteria. This feature ensures that businesses get feedback from their target audience, which can help improve the relevance and effectiveness of their research studies.

11. Ubersuggest

Ubersuggest is a comprehensive market research tool that helps businesses to optimize their online presence and outperform their competitors. It is designed to provide valuable insights into website analytics, search engine optimization (SEO), and keyword research, and is an ideal tool for digital marketers, content creators, and SEO professionals.

Top 3 unique features of Ubersuggest Market Research Tool are:

1. Competitor Analysis: With Ubersuggest, users can analyze the digital footprint of their competitors to understand their strengths, weaknesses, and overall online strategies. This includes identifying the competition’s top-performing content, backlinks, and organic traffic sources. Users can create a more effective marketing strategy by analyzing the competition and boosting their online visibility.
2. Keyword Research: The tool provides a wide range of keyword suggestions and their respective search volumes, allowing users to identify the most relevant and popular keywords to target in their content. The tool also provides insights into the difficulty level of ranking for each keyword, making it easier for users to choose the most strategic keywords for their campaigns.
3. Content Ideas: Ubersuggest also provides content suggestions based on user-entered keywords, helping users to create engaging and high-performing content for their website or blog. These content ideas are generated based on their relevance and popularity, making it easier for users to create content that resonates with their audience.

Ubersuggest market research platforms provide businesses valuable insights into their online presence and competitors. With its comprehensive features and easy-to-use interface, it’s an ideal tool for businesses looking to optimize their online performance and drive traffic to their website.

Pricing: Freemium

12. BrandMentions

BrandMentions is a powerful market research tool enabling businesses to monitor their brand reputation and stay updated with industry trends.

It is an all-in-one solution that provides real-time insights on various metrics, including brand mentions, competitor analysis, and social media engagement.

The top 3 unique features of BrandMentions market research tool are:

1. Advanced sentiment analysis: BrandMentions uses machine learning algorithms to analyze the sentiment of each brand mention, providing businesses with a comprehensive understanding of how customers perceive their brand.
2. Image and video recognition: In addition to text analysis, BrandMentions can also identify and analyze visual content such as images and videos, giving businesses a complete view of their brand’s online presence.
3. Customizable alerts and reports: With BrandMentions, businesses can set up custom alerts and reports to stay on top of their brand’s performance and market trends. This allows them to quickly identify and respond to potential issues, as well as track their progress over time.

13. Qualtrics Market Research Tools

Qualtrics Market Research tools help businesses and organizations collect insights and opinions from their target audience. The tool offers access to a panel of pre-screened and highly engaged individuals who can provide feedback on various topics.

Top 3 unique features of Qualtrics Market Research Panels are:

1. Wide reach and demographic diversity: Qualtrics offers a global panel of over 90 million people, ensuring access to a diverse range of demographics and geographic locations. This enables businesses to conduct market research in various regions with different cultures and languages.
2. Fast data collection: The tool allows businesses to collect feedback from a targeted audience in real-time, using advanced targeting features like age, location, interests, and purchasing behavior. This feature ensures that businesses can collect data and insights within a short period, and make informed decisions promptly.
3. Advanced reporting and analysis: Qualtrics Market Research Panels offers an easy-to-use platform that lets businesses quickly analyze and report on the data collected. The platform provides advanced features like sentiment analysis, word clouds, and statistical analysis to help businesses gain meaningful insights from the data collected. These insights can be used to make informed decisions, improve products and services, and enhance customer experiences.

14. Qualaroo

Qualaroo is a market research tool designed to help businesses better understand their customers and improve their website’s user experience. It allows companies to gather real-time feedback and insights from their website visitors, using customizable surveys and questionnaires.

Top 3 unique features of the Qualaroo Market Research Tools are:

1. Behavioral Targeting: Qualaroo offers behavioral targeting, which means companies can target their surveys to specific user segments based on behavior, such as pages visited or time spent on the site. This allows businesses to gather more relevant feedback and make data-driven decisions.
2. Customizable Surveys: With Qualaroo, businesses can create custom surveys with their own branding and design. They can choose from a range of question types and customize the survey’s appearance to match their website’s look and feel.
3. Analytics and Reporting: Qualaroo offers detailed analytics and reporting, which allows businesses to track survey response rates, analyze feedback, and identify trends. It also provides a dashboard where users can view their survey data in real-time and export it in various formats. This feature helps businesses to evaluate and improve their website’s user experience based on customer feedback.

What Are Market Research Tools For Startups?

Market research tools are software applications designed to help businesses and organizations gather and analyze data about their target market, customers, and competitors. Different types of market research tools can provide businesses with valuable insights and information that can help them make informed decisions, develop effective marketing strategies, and improve their products or services.

There are different market research tools, including:

1. Surveys and Questionnaires: These tools help businesses gather feedback from customers and potential customers by asking them questions about their preferences, opinions, and experiences.
2. Focus Groups: Focus group tools allow businesses to gather a small group of people together to discuss a specific topic or product, providing a more in-depth understanding of customer perceptions.
3. Data Analysis Software: These tools allow businesses to process and analyze large amounts of data, such as customer demographics and behavior, to identify patterns and trends that can inform decision-making.
4. Social Listening Tools: These tools monitor social media platforms to track what people are saying about a brand, product, or industry, providing valuable insights into customer sentiment.
5. Competitive Intelligence Tools: These tools help businesses gather information about their competitors, including their products, pricing strategies, and marketing tactics.

Market research tools can be used by businesses of all sizes and across all industries to gain a deeper understanding of their market, identify opportunities for growth, and make data-driven decisions that can lead to success.

[WPSM_AC id=6388]

Conclusion

In summary, these market research tools provide businesses with valuable insights into consumer behavior, market trends, and industry data. Each tool has its unique features that make it ideal for specific research needs, such as survey creation, data visualization, keyword research, user testing, and audience targeting.